Betteridge has a real story to tell, the jewelry company is a family business that launched in 1897. We embedded ourselves in the client’s culture, monitoring the site as closely as any in-house design team would. We proposed and tested new ideas over time, we continuously improved the Betteridge online customer experience and deepened the company’s emotional connection with its customers.
- Client: Betteridge Jewelers
- Scope: Redesign & UX, Information Architecture, Pattern Library
- Year: Soft launched in November 17, 2018