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Betteridge Jewelers

Betteridge has a real story to tell, the jewelry company is a family business that launched in 1897. We embedded ourselves in the client’s culture, monitoring the site as closely as any in-house design team would. We proposed and tested new ideas over time, we continuously improved the Betteridge online customer experience and deepened the company’s emotional connection with its customers.


Branding Mood Boards, Style Tiles, Templates

  • Client: Betteridge Jewelers
  • Scope: Redesign & UX, Information Architecture, Pattern Library
  • Year: Soft launched in November 17, 2018