The cornerstones of a great user experience
Usefulness
Is your product / website / platform useful in any way?
Does it improve the user’s life?
Usability
Ease of use. Is your product usable?
If it’s too complicated or confusing to use, you will lose. Usability metrics assist in producing a system or product that is neither under- nor over-engineered.
Desirability
Does your product connect with the user?
The value of image, identity, brand (voice/tone), and other elements of emotional design play a crucial role in becoming a part of the user’s life.
Accessibility
Based on the principles of universal design, including people with disabilities (more than 10% of the population) is today a critical aspect of the company’s values and the sustainability of their products.
Credibility
Does the user trust your service? Does the user believe in what your products are promising?
Knowing the design elements that influence the credibility is crucial to set you apart whether the trust in your service/product is presumed, reputed, surfaced, or earned.
Value/Delight
Does your product spark delight?
Does your user experience advance the company’s mission, contribute to the bottom line and improve customer satisfaction?
Design Processes and Methods
