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RTIC Outdoors

RTIC Outdoors is a Houston, Texas-based outdoor gear company run by twin brothers, John & Jim Jacobsen, that gained success in the cooler industry by selling their high-end products for less. They offer high-quality coolers with all of the features customers want – at a fraction of the price of retail outlets by cutting out the big box retailers, using word of mouth, & social media to promote their coolers.

We were brought on board by 808, Inc., a live-action and animation studio, to help the rebrand of RTIC Coolers into RTIC Outdoors with a redesign of their entire e-commerce presence.

Visit (Pattern integration in development)

Visit Pattern Library

  • Client: RTIC / 808inc, Datavized
  • Scope: Redesign & UX, Architecture, HTML/CSS/JS, Pattern Library
  • Year: 2019